Memberships of sport associations are becoming less and less popular nowadays. Unfortunately all the racketsports (Badminton, Tennis, Table Tennis and Squash) are suffering from a decrease in memberships in the Netherlands. Even a well-known sport as tennis has to deal with a decrease of 3000 members. Not to mention the numbers of badminton, table tennis and squash! A week ago I wrote an article about how to make badminton more popular and this week I found one of the answers.

To promote at least two of these troubled sports, badminton and table tennis, the city of Amsterdam organised the so called Racketdriedaagse. A 3 day promotion to introduce these games to children in the age group 6-12. Over 50 children got the chance to find out if they would like to join a club. A very smart move was to invite their parents during the last few hours of day 3, because they are the ones who would have to pay for the memberships of their children. So to enthuse them was part of the plan. It worked out very well and it looks like both table tennis and badminton will get some new future talents on board! Mission accomplished!

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