Badminton promotion

It is a fact that school-aged youngsters excersise less and less. With all the distractions of today it is not cool enough anymore to do sports, not to mention to join a sports club. Our badminton sport has also suffered severely from this trend. There are too few talented young players flowing to the senior levels and for years there has been a decrease in the number of players who are, via their club, member of the National Badminton Association. To bring this decline to a halt and reverse to a gain is a major challenge. A membership increase can only be achieved by means of a large number of youngsters joining badminton clubs and become sustaining members of the Association. Youngsters who have experienced that badminton is a fun sport and who can be enthused to get better at the sport through proper training and coaching. Schools are the ideal source to get youngsters enthusiastic about a sport provided they are willing and able to pay extra attention to it.

Currently I am promoting badminton at schools. Through short promotional lessons I try to enthuse children in secondary education for the badminton sport and make them attend after-school badminton classes offered at their school. The ultimate goal is to have them join a badminton club in their neighborhood at the end of the school year. Good for our sport because there may be talents among these young guys and girls. Good for the schools as well as a child with an healthy and vital body will learn and perform better. A Win-Win situation!

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